With the ubiquity of mobile phones, text messaging has become the fastest, easiest, and most welcomed way to connect
More economical than other A2P messaging, SMS also reduces missed appointment, delivery issue & account fraud costs
WhatsApp reported over 50 million businesses using the WhatsApp Business app, allowing companies to interact with customers on a platform they are familiar with
By focusing on business messaging, WhatsApp Business has retained a more than 200 million user base
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