The Psychology of SMS Messaging
A study into how consumers want brands to engage with them via text and the implications that enable marketers to optimize their SMS campaigns
Insights You'll Gain
Tone + Language
When it comes to reaching your customers, the relevance of the content you present always matters. But how you present that content matters too!
Frequency + Timing
The wrong frequency can drive consumers to opt out of a brand’s messages. There are also ideal times of day to engage with different audiences.
We've all heard how different Boomers and Zoomers are, but what do these differences mean for messaging?
How do you take the data presented and turn it into results? We've got a plan for that!