The Psychology of SMS Messaging
A study into how consumers want brands to engage with them via text and the implications that enable marketers to optimize their SMS campaigns
Insights You'll Gain
![Icon_Secondary-message-tone Icon_Secondary-message-tone](https://info.mitto.ch/hs-fs/hubfs/Icon_Secondary-message-tone.png?width=100&height=100&name=Icon_Secondary-message-tone.png)
Tone + Language
When it comes to reaching your customers, the relevance of the content you present always matters. But how you present that content matters too!
![Icon_Secondary-timing-purple Icon_Secondary-timing-purple](https://info.mitto.ch/hs-fs/hubfs/Icon_Secondary-timing-purple.png?width=100&height=100&name=Icon_Secondary-timing-purple.png)
Frequency + Timing
The wrong frequency can drive consumers to opt out of a brand’s messages. There are also ideal times of day to engage with different audiences.
![Icon_Secondary-age-purple Icon_Secondary-age-purple](https://info.mitto.ch/hs-fs/hubfs/Icon_Secondary-age-purple.png?width=100&height=100&name=Icon_Secondary-age-purple.png)
Generational Differences
We've all heard how different Boomers and Zoomers are, but what do these differences mean for messaging?
![Icon_Secondary_Check-purple Icon_Secondary_Check-purple](https://info.mitto.ch/hs-fs/hubfs/Icon_Secondary_Check-purple.png?width=100&height=100&name=Icon_Secondary_Check-purple.png)
Action Plan
How do you take the data presented and turn it into results? We've got a plan for that!
Trusted by Leading Brands
![clients-logos-white clients-logos-white](https://info.mitto.ch/hubfs/clients-logos-white.png)