The Psychology of SMS Messaging

A study into how consumers want brands to engage with them via text and the implications that enable marketers to optimize their SMS campaigns

Insights You'll Gain

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Tone + Language

When it comes to reaching your customers, the relevance of the content you present always matters. But how you present that content matters too!

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Frequency + Timing

The wrong frequency can drive consumers to opt out of a brand’s messages. There are also ideal times of day to engage with different audiences.

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Generational Differences

We've all heard how different Boomers and Zoomers are, but what do these differences mean for messaging?

 

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Action Plan

How do you take the data presented and turn it into results? We've got a plan for that!

 

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We facilitate communications, so you can succeed

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